Agency

Making sure even small marketing budgets are not wasted.

Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accuratelyrepresents the Hispanic population and their listening behavior.

Consumers still plan to spend about forty percent of their tax rebate checks, sending $42 billion back into the economy, but what they plan to buy has shifted slightly from February, according to the findings of a National Retail Federation survey, conducted by BIGresearch.

Targeting advertising towards African Americans, Hispanics, Asians and Whites requires distinct media plans according to BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants. Not only do these consumer groups use traditional media differently, their adoption of new media is also quite unique.

The gap between time spent online and watching TV is closing.

Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by the Television Bureau of Advertising (TVB) industry association and conducted by Nielsen Media Research.

AHAA’s 24th Semi-Annual Conference in San Antonio experienced first-hand the passion from speakers like President and CEO of AT&T Mobility Ralph de la Vega who urged a packed room of Hispanic marketing specialists to consistently reinvent, take risks and explore new territory to remain fresh and relevant. View speech.

Bravo, Apple, Showtime, HBO, Absolut, and Levi’s, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study.

Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.

America’s business elite, the so-called “C suite” that run our country’s medium and large size businesses, are changing their personal media habits and spending much more of their time online.

Mayor Michael R. Bloomberg announced at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.

Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted these programs to address social issues of interest to them, and they run the gamut from improving health to ending hunger, from ending domestic violence and child abuse to improving reading skills. The areas of interest are as varied as are the companies that support them. While many in the corporate sector have done incredible work in the area of corporate responsibility our sector (Hispanic advertising and public relations agencies) need to do better as corporate givers and role models for social responsibility. Published by Carmen Sepulveda – Act-é Marketing Solutions, Inc. To view El Blog CLICK above.