Women’s entrepreneurship matters — women are creating and running businesses around the world, contributing to economies that represent more than 70% of the world’s population and 93% of global GDP (2007). Women’s entrepreneurship is a key contributor to economic growth in low/middle income countries, particularly in Latin America and the Caribbean according to The Global Entrepreneurship Monitor (GEM) 2007 Report on Women and Entrepreneurship released by The Center for Women’s Leadership at Babson College.
Agency
CBS evening news now competing with Lou Dobbs.
There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.
Last month, the network showed it was willing to wallow with lowly hate-mongers, and take its journalistic standards even lower, in a desperate try for a ratings boost.
Its misguided effort brought on the ire of the Mexican American Legal Defense and Educational Fund and the National Council of La Raza. Deservedly so.
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How does a Traditional Media Planner make the shift in a Digital World?
Sent out your resume lately in response to ads for “Media Supervisor” or “Associate Media Director”? A week later, “Mr. Recruiter You’d Been Waiting On” calls, and simply wants to know one thing: “How much digital experience do you have?”
Marketing to Bloggers.
Getting the tastemakers on your side.
Practically anyone can start a blog—about whatever interests them. As a result, there are millions of blogs, many covering niche avocations and including product recommendations.
‘The Green Life’ reveals spectrum of environmental attitudes across United States & the World.
TNS released results of “The Green Life,” a global study assessing how consumers around the globe are responding to the challenge to “go green.” The study takes an in-depth look at global consumers and how environmental issues have impacted their lifestyles, attitudes and purchase behaviors.
Where is Ad Spending headed?
Moderate growth is still growth.
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth to a 3.3% gain. Much of those increases will be in TV advertising, especially with the national election and the summer Olympics.
2008 Latino Lifestyles Study.
The Intelligence Group, publisher of the popular Cassandra Report, the industry’s foremost comprehensive lifestyle study of 14-34-year-old mainstream consumers and trendsetters, has published its third annual Latino Intelligence Report. The lifestyle study focuses on the Hispanic youth market and provides a critical forecasting tool for marketers looking to understand the 14-34-year-old Latino consumer.
