Women’s entrepreneurship matters — women are creating and running businesses around the world, contributing to economies that represent more than 70% of the world’s population and 93% of global GDP (2007). Women’s entrepreneurship is a key contributor to economic growth in low/middle income countries, particularly in Latin America and the Caribbean according to The Global Entrepreneurship Monitor (GEM) 2007 Report on Women and Entrepreneurship released by The Center for Women’s Leadership at Babson College.
Agency
CBS evening news now competing with Lou Dobbs.
There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.
Last month, the network showed it was willing to wallow with lowly hate-mongers, and take its journalistic standards even lower, in a desperate try for a ratings boost.
Its misguided effort brought on the ire of the Mexican American Legal Defense and Educational Fund and the National Council of La Raza. Deservedly so.
CLICK above on El Blog to read.
How does a Traditional Media Planner make the shift in a Digital World?
Sent out your resume lately in response to ads for “Media Supervisor” or “Associate Media Director”? A week later, “Mr. Recruiter You’d Been Waiting On” calls, and simply wants to know one thing: “How much digital experience do you have?”
Marketing to Bloggers.
Getting the tastemakers on your side.
Practically anyone can start a blog—about whatever interests them. As a result, there are millions of blogs, many covering niche avocations and including product recommendations.
