TNS released results of “The Green Life,” a global study assessing how consumers around the globe are responding to the challenge to “go green.” The study takes an in-depth look at global consumers and how environmental issues have impacted their lifestyles, attitudes and purchase behaviors.
Agency
Where is Ad Spending headed?
Moderate growth is still growth.
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth to a 3.3% gain. Much of those increases will be in TV advertising, especially with the national election and the summer Olympics.
2008 Latino Lifestyles Study.
The Intelligence Group, publisher of the popular Cassandra Report, the industry’s foremost comprehensive lifestyle study of 14-34-year-old mainstream consumers and trendsetters, has published its third annual Latino Intelligence Report. The lifestyle study focuses on the Hispanic youth market and provides a critical forecasting tool for marketers looking to understand the 14-34-year-old Latino consumer.
How are Minorities faring in the Economy?
Rapidly increasing amounts of debt, high job losses, skyrocketing gas and food prices, and a tidal wave of foreclosures are driving many American families to the edge of financial ruin. Although all U.S. households are hurt in the economic slowdown, Hispanic and African-American households are more vulnerable; they are likely to suffer first and to suffer more.
Excellence in TV…Part 2
As I’ve said before, I don’t watch a lot of TV. Call me old fashioned, but I’m a newspaper and magazine junkie. Oh yeah, I do love reading the Wall Street Journal and the NY Post ONLINE. But I’d like to think that I know great TV when it pops up the tube. Jaime Bayly is the perfect example. CLICK above on El Blog to read.
CULTURE CLASH: new work environment greatest challenge when starting job.
Recent graduates embarking on their careers may find there are some things college didn’t prepare them for, a new survey suggests. About four in 10 (42 percent) advertising and marketing executives polled by The Creative Group said acclimating to a firm’s corporate culture poses the greatest challenge for professionals starting a new job in the creative field. Learning new business protocols ranked second, with 30 percent of the response.
The 2015 media plan – a work of fiction
Brand name: Swallow Throat Spray
Message delivery plan Fiscal 2015 shown at constant 2008 currencies.
ENJOY!
U.S. Hispanic population surpasses 45 Million …. Ajua!
The nation’s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million.
37M Young Urban Consumers are setting the precedent for American Culture.
Despite controversy surrounding hip-hop music, it has become part of mainstream American culture. This newly updated report from Packaged Facts, The Young Urban Consumer Market in the U.S., finds that Young Urban Consumers form a highly influential consumer segment that plays a major part in setting trends and determining fashion.
