Agency

Brand name: Swallow Throat Spray

Message delivery plan Fiscal 2015 shown at constant 2008 currencies.

ENJOY!

The nation’s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million.

Despite controversy surrounding hip-hop music, it has become part of mainstream American culture. This newly updated report from Packaged Facts, The Young Urban Consumer Market in the U.S., finds that Young Urban Consumers form a highly influential consumer segment that plays a major part in setting trends and determining fashion.

Watch a school of fish swim. They have no leader. No one is telling them what to do. Instead they are paying close attention to the fish next to them, in order to move at exactly the same time in exactly the same direction. This type of swarm behavior defies convention. Animal groups moving together as one without ever being told what to do. The comparison of swarm behavior to human interaction has become increasingly relevant as human instincts and social technologies have merged to create an unprecedented collective intelligence.

On April 22nd the DDB Latin America & US Hispanic region conducted an all day seminar under the “Digital Day” banner. It was a different kind of “D Day” for all of us DDBers.

It was certainly an eye opener for some, a confirmation for others and a kick in the butt for a few.

By Luis Miguel Messianu – President & Chief Creative Officer at Alma DDB

Spanish Broadcasting System, Inc. (SBS) announced the upcoming television premiere of “Gabriel”, the first serialized scripted TV drama produced by Megafilms, the Company’s recently inaugurated film division. The series, which airs in September, will feature Latino superstar Chayanne in the title role. DirecTV Más has also signed on as a co-producer of this ground-breaking project.