Watch a school of fish swim. They have no leader. No one is telling them what to do. Instead they are paying close attention to the fish next to them, in order to move at exactly the same time in exactly the same direction. This type of swarm behavior defies convention. Animal groups moving together as one without ever being told what to do. The comparison of swarm behavior to human interaction has become increasingly relevant as human instincts and social technologies have merged to create an unprecedented collective intelligence.
Agency
Welcome to the real Democracy.
On April 22nd the DDB Latin America & US Hispanic region conducted an all day seminar under the “Digital Day” banner. It was a different kind of “D Day” for all of us DDBers.
It was certainly an eye opener for some, a confirmation for others and a kick in the butt for a few.
By Luis Miguel Messianu – President & Chief Creative Officer at Alma DDB
Mega TV signs international Latin icon Chayanne for original production ‘Gabriel’.
Spanish Broadcasting System, Inc. (SBS) announced the upcoming television premiere of “Gabriel”, the first serialized scripted TV drama produced by Megafilms, the Company’s recently inaugurated film division. The series, which airs in September, will feature Latino superstar Chayanne in the title role. DirecTV Más has also signed on as a co-producer of this ground-breaking project.
U.S. Consumers & the Economy.
The NPD Group, Inc., a leading market research company, released the results of its second research study in the series called: Fast Checks Study: Consumers Speak Out On the U.S. Economy.
Packaging & the Environment: A global Nielsen Consumer Report.
With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer’s dream.
