Agency

Spanish Broadcasting System, Inc. (SBS) announced the upcoming television premiere of “Gabriel”, the first serialized scripted TV drama produced by Megafilms, the Company’s recently inaugurated film division. The series, which airs in September, will feature Latino superstar Chayanne in the title role. DirecTV Más has also signed on as a co-producer of this ground-breaking project.

The NPD Group, Inc., a leading market research company, released the results of its second research study in the series called: Fast Checks Study: Consumers Speak Out On the U.S. Economy.

With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer’s dream.

This paper is for branding advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their message out.

The historic U.S. visit of Pope Benedict XVI was an unprecedented opportunity to view the new, changing face of the US Catholic Church while providing a real-time glimpse into the challenges the Church faces as it links its fate to that of the Hispanic community.

One of the largest U.S. Hispanic/Latin American agencies took a major step towards better understanding just how important digital technology is to Latinos. The Y&R Brands Miami office held it’s first, in a series, of Digital Days. Employees from the Bravo Group, Wunderman and Y&R came together to delve deep into the Hispanic digital world. They examined, with the help of a panel of experts, just how closely the Internet and mobile technology are intertwined with the lives of their consumer.

Roberto Madan, the community activist and McDonald’s Owner/Operator who has been widely recognized for his involvement with various McDonald’s Latino initiatives throughout the years, was acknowledged by The Patriots’ Path Council of The Boy Scouts of America who presented him with their “Scouting …¡Vale la pena! 2008 Service Award.”

The third annual La Costena Feel the Heat Jalapeno Eating Challenge Tour is challenging jalapeno lovers to chew through the existing record for the most jalapenos eaten within one minute, which currently stands at 31.

As part of its continued efforts to bring the excitement of boxing directly to Hispanic adults in the U.S., Cerveza Tecate announces its multi-platform campaign in support of the highly-anticipated May 3 match between Oscar de la Hoya (38-5, 30 KO’s) and Steve Forbes (33-5, 9 KO’s). Touted as De la Hoya’s “Homecoming” to the Los Angeles boxing ring after a seven-year absence, the bout will showcase the raw talent and passion of the sport to 35,000 spectators at the Home Depot Center and to thousands of HBO at-home viewers.