Promotions & Events
Why the Work of the Immigrant Archive Project is More Important Now Than Ever
In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting the modern immigrant experience, is more than a repository of memories. It is an essential safeguard against the dangers of historical erasure, and its work has never been more crucial than it is today. By Tony Hernandez - Founder of The Immigrant Archive Project
Telemundo & Universe to broadcast “PREMIOS PLATINO”
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.
From Rosario to the World: ‘The Messi Experience’ Brings an Iconic Journey to Life in Chicago
The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city's importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates the journey of soccer legend Leo Messi. Following successful stops in Miami, Los Angeles, Buenos Aires, Santo Domingo, San Juan de and Puerto Rico, this one-of-a-kind event invites fans to step into the world of a player who changed the game forever.
CHISPA launches “AMOR WITH NO B.S.” campaign with off-broadway production
Chispa, a dating and friendship app for the Latine community, officially launched its groundbreaking “AMOR WITH NO B.S.” campaign last night with the first-ever off-Broadway production produced by a dating app. This innovative theatrical venture reimagined classic Shakespearean plays—including Romeo and Juliet, Twelfth Night, and Hamlet—through a fresh Latine lens.
Recaps – From Afterthought to Strategy: Embedding Measurement Throughout the Event Marketing Lifecycle
The flow to make recaps an integral part of event strategy rather than a final checkbox. A common pushback I hear about adopting measurement for event marketing isn't about not wanting quantifiable results, but many times [sadly too often] "is it hard?" or "our client's don't really ask for it", or the best one yet: "we'll tackle it when we do the recap". Too often, measurement becomes an afterthought, relegated to post-event recaps while the demands of production and activation consume all the oxygen in the room. By Marco Lopez, MBA - Experiential & Sponsorship Measurement Expert • Integrated Marketer • Multicultural & Belonging Champion
THE HISPANIC STAR GALA shined in NYC
The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics' critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of Latinos as positive contributors to the U.S.
Say It Your Way: McDonald’s Celebrates the Many Ways Latinos Refer to Dulce de Leche
Dulce de leche goes by many names. Whether you know it as cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leite, leche quemada or any other name, this sweet staple is a unifying flavor for Latinos, evoking memories of home, no matter where you’re from.
Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving
Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired
The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America
FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world's largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail Supporter in the region.
Entre Mujeres LIVE! Wins its First Marketing & Communications Recognition at the 2024 Bravo Awards
Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami.
Bettina Garibaldi named Chief Marketing & Communications Officer (CMCO) for the FIFA World Cup 2026 New York New Jersey Host Committee.
Effective November 1, 2024 Ms Garibaldi will be overseeiong all aspects of marketing and communications to promote the FIFA World Cup 2026™ and related events in New York and New Jersey and build out the team to execute these activities. The role includes marketing strategy, brand management, licensing, fan engagement, advertising, promotion, collaborations, stakeholder relations, and public relations.
Aguascalientes’ La Catrina shines in New York’s iconic Times Square during Dia de Los Muertos celebrations
The authorities of the government of the state of Aguascalientes, in collaboration and under the management of the Consulate of Mexico in New York and the Mayor's Office of the city, have brought the emblematic Monumental Catrinas of the Day of the Dead to the heart of Manhattan in Times Square, New York. From October 28 to November 2, the more than 330,000 daily visitors of this iconic place will have the opportunity to admire and take photos with these majestic characters, symbols that pay homage to the cultural wealth of Mexico and keep the tradition of the Day of the Dead alive in one of the busiest places in the world.
How Brands Reignited the Olympics Advertising Competition for LA 2028
The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
Embracing Heritage: What It Truly Means to Be Hispanic in America
As Hispanic representation in the United States grows, it becomes increasingly important to understand this community's diverse experiences and values. According to Pew Research, 45% of Hispanics living in the U.S. are third-generation, making it crucial for brands and organizations to recognize the evolving identity of this vibrant audience. But what does being Hispanic mean to those who live it daily? By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.14 billion, and while this performance left the industry below the pre-pandemic spending level of $121.87 billion in 2019, experiential marketing will surpass pre-COVID spending this year. Global experiential marketing spending is expected to grow 10.5% in 2024 to $128.35 billion, according to new research from PQ Media.
@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program
In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals and the global community to experience the true essence of Puerto Rican culture and celebrate the uniqueness of Hispanic Heritage.
TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series
WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country's Latino workforce, such as disparities in education, wage gaps, and discrimination.
The Importance of Community Initiatives That Elevate Latino Impact: McDonald’s NY Metro Owner’s Association Launches Premios Héroes
It’s always inspiring to see corporate leaders recognize the unsung heroes who are driving change in our communities. This week, the McDonald’s NY Metro Owner’s Association launched Premios Héroes (Heroes Awards), an initiative designed to spotlight individuals making a significant impact on the educational development and future of Hispanic youth.
Beyond Hispanic Heritage Month: How Brands Can Support Year-Round Cultural Celebrations
As we enter the second full week of Hispanic Heritage Month, it’s encouraging to see so many in our industry publishing thoughtful opinion pieces on the occasion. The discourse has been rich and diverse, but one message stands out: Brands must engage with Hispanic consumers year-round, not just during Hispanic Heritage Month. By Louis Maldonado
