Promotions & Events
Loud And Live and La Tropical Announce Multi-Year Partnership Spanning Across Iconic South Florida
Loud And Live, the Miami-based entertainment, marketing, media, and live events company, announced a landmark multi-year and multi-event partnership with Cervecería La Tropical, Cuba's oldest brewery, remixed in Wynwood, Miami.
The Coca-Cola Company partners with Canela Media to Launch Sprite’s Holiday Campaign Featuring Las Marías
Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention.
Co-Branding in Sponsorships: Why Gen Z Doesn’t Trust Your Logo—They Trust Your Values
I've been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. By Leopoldo Garcia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
TELEMUNDO’S Broadcast of THE BILLBOARD LATIN MUSIC AWARDS ranks #1 ENTERTAINMENT SHOW in Primetime among 18-49
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated Billboard Latin Music Awards among total viewers since 2019.
LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT
This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a week-long series of television industry events including the NAMIC Conference, WICT Leadership Conference, Walter Kaitz Foundation event, and NAB Show NY.
Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi.
2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage
NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are Volkswagen, Walmart and State Farm, along with new partners Verizon, McDonalds and TREMFYA by Johnson & Johnson.
Data Behind the Beat: Visa data reveals Bad Bunny’s Puerto Rico Residency drove double-digit spending growth
The entertainment industry is entering a new era where music isn’t just a cultural force — it’s an economic engine. Large-scale concerts, superstar tours, and now high-profile residencies are reshaping tourism, boosting local economies, and putting cities on the global map.
Sedano’s Supermarkets Receives Miami-Dade County Proclamation Declaring October 10 as “Sedano’s Supermarkets Day”
Sedano's Supermarkets, the leading Hispanic grocer in the U.S., is proud to announce that Miami-Dade County has officially proclaimed October 10 as "Sedano's Supermarkets Day" in recognition of the company's decades-long commitment to serving the community.
Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing
“Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with a local launch at Larkin Community Hospital Palm Springs Campus, while continuing to highlight nurses and communities nationwide.
Most sponsorship proposals fail because they’re sales decks, not stories.
Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes.
THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny's final concert in his Puerto Rico residency on September 20, 2025. By Jennifer Wynns, M.A. - Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate
FTC Sues Live Nation and Ticketmaster for Engaging in Illegal Ticket Resale Tactics and Deceiving Artists and Consumers about Price and Ticket Limits
The Federal Trade Commission and seven states sued Live Nation and Ticketmaster for tacitly coordinating with brokers and allowing them to harvest millions of dollars worth of tickets in the primary market. Live Nation and Ticketmaster then sell the illegally harvested tickets at a substantial markup in the secondary market, causing consumers to pay significantly more than the face value of the ticket.
THE LATIN RECORDING ACADEMY ANNOUNCES 26TH ANNUAL LATIN GRAMMY AWARDS NOMINEES
The Latin Recording Academy® announced the nominees for the 26th Annual Latin GRAMMY Awards®, the preeminent international honor celebrating excellence in Latin music, and the only accolade awarded by music industry professionals. The Latin Academy's membership body of music creators, who represent all genres and creative disciplines—including recording artists, songwriters, producers, recording engineers and mixers—vote during the Awards Process.
HISPANIC FOOTBALL HALL OF FAME ESTABLISHED TO CELEBRATE HISPANIC EXCELLENCE
A historic milestone in the world of American football has been reached with the establishment of the Hispanic Football Hall of Fame (HFHOF), an organization dedicated to recognizing and honoring the extraordinary contributions of Hispanic players, coaches, and contributors at every level of the game.
23rd ANNUAL HISPANIC TELEVISION SUMMIT AND HISPANIC TV AWARDS
The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the U.S. and worldwide. It has been consistently produced each year by Schramm Marketing Group of New York. This year’s theme is “Content, Culture, & Connection.”
From Mexico to the World: Jarritos Marks 75 Years of Flavor, Culture and Global Impact
Commemorating 75 years of tradition, culture, and quintessential flavors, Jarritos, the authentic Mexican soda brand known for its refreshing and bold taste, is celebrating the way it does best — boldly, colorfully, and with a lot of corazón. To mark this milestone, Jarritos is launching a worldwide anniversary celebration, featuring a specialty sweepstakes, pop-up events in major cities around the globe, vintage-inspired packaging, and more.
EstrellaTV named exclusive U.S. Television Partner for Miss Universe Mexico 2025
MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement.
