Promotions & Events

Two Mexican icons have joined forces as part of a major push to elevate Mexican food to its highest standards. In the midst of New York’s “Mexican Restaurant Tour”, La Costeña brand and Pampano’s chef Santacruz have announced that they will partner to create and promote dishes representative of the latest wave of fine Mexican cuisine, making them available to a broader base of food fans. This will be the first push by La Costeña in a series of important events geared towards making superb Mexican cooking a part of everyday life in the U.S.

Taking aim at the escalating national drop-out cycle among high school-age Latinas, Cover Girl is bringing its My Colors of Success stay-in-school initiative to Chicago, Los Angeles and Miami beginning in October 2004.

Reebok unveils a nationwide outdoor advertising campaign highlighting soccer fan-favorite, Chivas Rayadas Del Guadalajara and their new team jersey.

For the first time Girl Scouts of the USA hosted the nation’s top young Latino entrepreneurs at this week’s United States Hispanic Chamber of Commerce Foundation National “BizFest” business training and scholarship competition. Business training sessions will utilize Girl Scout financial literacy materials during the event at the Hilton Hotel in Austin, Texas, Friday September 16-18.

The National Football League and Coors Brewing Company announced the launch of “Carne Asada Sundays,” a point of sale promotion targeting adult Hispanic consumers nationwide. Carne Asada represents an occasion when family and close friends gather together on Sunday afternoons to enjoy barbeque and beer, a perfect opportunity to watch NFL Football.

World of Coca-Cola Atlanta announced the launch of its first ever Spanish language advertising and public relations campaign targeting Atlanta’s fast growing Hispanic community.

For the first time ever a national umbrella organization will bring together Latino soccer leagues in the U.S. La Alianza de Fútbol Hispano will unite and support the hundreds of thousands of Latinos playing on amateur, but highly-competitive, local soccer leagues across the country.

Chase and MasterCard International announced their Premier Sponsorship of the 2004 Hispanic Heritage Awards taking place tomorrow at the John F. Kennedy Center for the Performing Arts in Washington, D.C. The event, now in its 18th year, will be broadcast September 18, 2004 on NBC stations and later on Telemundo stations.

Univision Radio is collaborating with Wal-Mart to host community-focused health fairs across the country. The effort is entitled “Pensando en su Salud”, and is part of Univision’s corporate health initiative, “Salud es Vida, Enterate!” Each health fair event will offer attendees the opportunity to receive free health screenings, and provide information/materials in a fun and family-oriented atmosphere on a variety of health topics affecting U.S. Hispanics.

Stick ball, ringoleavio, skully, kick the can—these and other traditional street games will be centerpiece events at the Back to The Schoolyard Games presented on Wednesday, September 22 by Entenmann’s For A Better Neighborhood/Por Un Barrio Mejor(TM), a community initiative sponsored by the makers of Entenmann’s brand of baked goods.