Promotions & Events

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia™.

KIDDOS Magazine, a Florida based, kids focused magazine, whose mission is to help strengthen the bonds between parents and their children by providing value-based content and activities, announced it will be partnering in 2018 with Amigos For Kids, a non-profit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, to coincide with National Child Abuse Prevention Month in April to help disseminate awareness and education of child abuse prevention.

TABASCO® Brand announces, Dale Sabor A Tu Mundo, a new Hispanic-focused marketing campaign that shines a spotlight on TABASCO® Sauce’s versatility and supports the Latino community’s desire to celebrate the fusion of food, culture, and flavor that surrounds the world around them.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 – July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.

Latin Times Media is hosting THE BEST CUBAN SANDWICHES IN THE WORLD!

To kick off 2018, Toyota is partnering with Club America, the most celebrated and followed soccer team in North America.  The sponsorship includes participation in Tour Águila, the club’s annual U.S. tour. 

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.

Café Bustelo® is partnering with the Hispanic Association of Colleges and Universities (HACU) to launch the fifth-annual Café Bustelo El Café del Futuro Scholarship.

For the seventh consecutive year, Goya Foods, Inc. will participate in the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFFⓇ).

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.

Tecate announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ).

The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that happens behind the scenes: it’s a competition between brands to outfit and sponsor each national team.  By Vicente Navarro, partner and vice president of business development at AC&M Group

Estrella Jalisco announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF). As part of the agreement, Estrella Jalisco becomes the Official Beer of the Men’s Mexican National Soccer Team (MNT) throughout the annual U.S. Tour of El Tricolor, on the Road to Russia for the 2018 FIFA World Cup and beyond.

Experiential plays a powerful role in driving the how, when, and where millennials spend their dollars and willundoubtedly become one of the most influential and relevant engagement channels for the generation to follow….Generation Z. For legacy brands, experiential marketing is incredibly important as it inspires people to action and force CPG marketers to rethink how they connect with people outside of the aisle and beyond the screen.

Jack Daniel’s Tennessee Whiskey presents TURNO7, a digital content series that celebrates Latino business owners, who like Jack Daniel himself, stayed true to their principles. Each story demonstrates the authenticity, integrity, spirit of independence and loyalty to their craft.

The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe.  By Jaime Cardenas – CEO, AC&M Group

It’s a big marketing move for SeaWorld Parks and Entertainment as it seeks to build its share of Hispanic vacationers and local visitors through direct Spanish-language communication — something never done before on a major level. BY Adam R Jacobson, for HispanicAd