Promotions & Events

Post Foods, LLC Honey Bunches of Oats deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.

Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

With On Your Feet!, her life-based sizzling musical on Broadway, and as vibrant as ever, international Latino superstar Gloria Estefan was honored in New York last night by another American icon: McDonald’s.
 

The new Latino MCN, Fenomeno Studios (part of EstrellaTV’s digital network) and MetroPCS, join forces to launch #AsiEsMiHistoria Acoustic Sessions, a special event with three of the most popular and top-selling Regional Mexican artists.

Jägermeister announced the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.

Aaron’s, Inc. is partnering with Univision Network’s “Despierta America” for its first “Despierta En Tu Nuevo Hogar” (Wake Up in Your New Home) contest that includes a grand prize package which will fill the winner’s home full of furniture, electronics and appliances valued at more than $24,000.

Time Warner Cable (TWC) has partnered with Telemundo to launch a new Disfruta Aún Más campaign to communicate how TWC continues to enhance its products and services to help customers connect to what they love at home

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It has already become a classic and as every classic, it is attended with anxiety. The agency Santa Clara and the production company O2 have just released the new advertising campaign for the edition 2015 of El Ojo de Iberoamérica that has an action story as main character, or better said a completely original wrestler.

Early in my career, my group was tasked with the development and implementation of a plan to increase ticket sales for a major annual sporting event that drew reasonable attendance with little marketing effort or expenditure. After much internal discussion and preliminary analysis of prior years’ sales, we developed a planning mechanism that remains a part of our strategic arsenal, to this day. Simply articulated, we created an exhaustive list of potential elements of the marketing/promotional/media mix, as rows down a spreadsheet. We then listed potential target segments as columns.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.

TELEMUNDO will broadcast the first ever “Latin American Music Awards” live from the prestigious Dolby Theatre in Hollywood, California on Thursday, October 8, 2015 at 9pm/8c.

Through real-time social listening at Lopez Negrete’s proprietary Social Media Intelligence Center was able to map out social conversations, pinpoint dialogue drivers, and identify which artists and brands made the most waves in the social media sphere during the awards show that honored actors, musical artists, telenovelas and influencers.

iHeartMedia announced the lineup for its iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. Jennifer Lopez, Don Omar, Marco Antonio Solis, Prince Royce, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull will perform live at AmericanAirlines Arena in Miami.

NASCAR announced it has teamed up with Eugenio Derbez to collaborate on an original, full-length comedy movie.

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

The popular Journalist, and TV presenter Carmen Dominicci, is launching her new website CarmenDominicci.com and blog #RetoDominicci, taking over social media this upcoming Saturday.