Promotions & Events

All around the world, fans gather at well-known places to cheer for their favorite teams. From La Puerta del Sol in Madrid after the 2010 FIFA World Cup™ to the Plaza de Mayo in Argentina when the national team won in the 80s, these iconic sites have served as gathering places for national celebrations.

Representing more than 15 percent of the population, Hispanic consumers’ current spending power of $950 billion is expected to increase to an astounding $1.2 trillion by 2012. With that kind of revenue at stake, it is no wonder that the CPG industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media.

NAPA, the “Official Auto Parts Sponsor of the Federación Mexicana de Fútbol (FMF)” and the “Official Auto Parts Sponsor of the El Tri U.S. Tour 2011,” is launching the NAPA Pura Calidad Mobile Tour to connect with and engage Hispanics across the country . Leveraging some of the key Hispanic passion points – sports, music and family – the 2011 tour will travel to more than 10 major U.S. cities and be present at various events including Mexican National Soccer team matches, Alianza de Fútbol amateur soccer games, Hispanic festivals, and NAPA locations.

Wouldn’t it be nice to cruise through life in a Nissan JUKE? We think so, which is why SCVNGR — the social game all about going places, doing challenges and earning rewards — has partnered with Nissan to build the “Juke The City” challenge.

Tecate, cerveza con carácter, wants consumers to place safety first and prevent alcohol abuse during festive celebrations as this year comes to a close. A.U.A.N.T.C, pronounced AH-GOO-AN-TE-CE, will launch a social responsibility program that calls on men to recognize the six pillars that make them reliable individuals and gives them a reason to make sound judgments: Amistad (Friendship), Union (Togetherness), Ayuda (Assistance), Nobleza (Nobility), Temple (Composure), and Carácter (Character). The program’s messages will air across the U.S. on Univision Radio stations beginning Dec. 27.

If you’re in Miami these days, chances are a group of improvisational dancers will find you and, without a blink, will intercept you with some Latino-slanted, urban steps. Especially if you find yourself walking one of the big shopping malls.