During some downtime Wednesday at the AHAA conference, volunteers from both AHAA and Arbitron traveled to Morningside elementary school in Miami and read books to children in English and Spanish, and gave away free books and school supplies. This program is an extension of the Arbitron Children’s Reading Corner.
Promotions & Events
BudLight’s branded entertainment Hits it BIG with Daddy Yankee in NYC!
On September 18, hundreds of excited fans lined up in the middle of Times Square to get into a private concert with the Big Boss, Daddy Yankee thanks to BudLight. After months of cross-promotional efforts that integrated radio, retail promotions and an aggressive digital and viral campaign, BudLight’s “Nueva York en Privado con Daddy Yankee” turned into a BIG hit for fans… but most important the brand made a BIG impression with the Latinos in Nueva York.
