Burger King Corp. announced the roll-out of Futbol Kingdom street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
Promotions & Events
Coca-Cola Telenovela Club treats Fans to a Memorable Red-Carpet Event.
The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion.
M&M’S launches Hispanic Marketing Campaign with Wilmer Valderrama & Christina Saralegui.
Mars Snackfood US announced a unique Hispanic advertising campaign for its M&M’S Brand, which serves as an extension to its popular “Inner M” advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like past “Inner M” celebrities, both Valderrama and Saralegui will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their “Inner M.”
Tang partners with Major League Soccer for the Ultimate Summer Experience.
Tang announced a partnership with Major League Soccer (MLS) to present ‘Verano MLS Presentado por Tang,’ offering young Latinos and their families an exciting summer experience.