KFC International and the National Basketball Association (NBA) announced a new promotional partnership that will include activities in 22 countries and territories in Central, South America and the Caribbean. As part of the partnership, KFC will launch the “Taste the Game” campaign, which will include a special new box meal to coincide with the 2008 NBA Playoffs.
Promotions & Events
Coca-Cola North America enhances Olympic Games experience for Fans.
With three months to go until the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is inviting people in the U.S. to celebrate the Olympic ideals of unity, optimism and inspiration. Long before the first medals are awarded in August, Coca-Cola will build excitement for the Olympic Games with the launch of a multi-faceted Olympic-themed program in the U.S. Anchored by a group of high-profile U.S. Olympians and Olympic hopefuls, limited edition Olympic-themed packaging and online experiences, the program is designed to bring fans together to celebrate the spirit and camaraderie associated with the world’s biggest sporting event.
U.S. Army celebrates 5 De Mayo with the launch of Leaders Among Us Program.
undreds of thousands of Latinos who attended the Dallas Cinco de Mayo Festival at Texas Stadium witnessed the launch of the United States Army ‘Leaders Among Us’ (LAU) program, which provides Latino youth with information on how the U.S. Army can prepare them for success, now and in the future.
