Transitions Optical airs its first commercial in Spanish, giving U.S. soccer fans the opportunity to score a goal while watching the commercial. The ad will run on Sundays during the Telefutura broadcast of Major League Soccer games.
Promotions & Events
La Opinión’s 2nd Annual ‘Exceptional Women’ Awards.
La Opinión announced its 2nd annual Mujeres Destacadas (Exceptional Women) recognition and awards ceremony to be held at the Cathedral Plaza in downtown Los Angeles on Thursday, March 27, 2008.
Scott’s DICHONARIO goes mobile.
The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.
DDB returns as global agency partner of Portfolio Night.
For the second consecutive year Alma DDB in collaboration with DDB Worldwide is partnering with ihaveanidea, advertising’s intellectual archive, to stage Portfolio Night, the ad industry’s only global portfolio review and recruitment event.
Telemundo & Pepsi launch Latin Billboard promotion.
Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets.
Jarritos Brand ties in with Fox Searchlight Pictures and The Weinstein Company.
The promotion is in 11 major Hispanic markets where retailers will award consumers with custom-designed t-shirts and passes to screenings of the movie in advance of the general release on March 19th of Same Moon (La Misma Luna).
Marianne/Marianne Plus is holding an Island wide model search in Puerto Rico.
Marianne/Marianne Plus is holding an island wide model search in their Puerto Rico stores. From March 1st to April 15th Contemporary and Plus women ages 18 and above will be able to enter the model search.
