Promotions & Events

Everyone is talking about “going green” these days, that is, doing what they can to minimize harm on the environment. However, with so many products and services claiming to be healthy for the environment, it’s hard to know which are more healthy than others. But you don’t have to invest in expensive technologies or make dramatic changes to do your part.

Transitions Optical airs its first commercial in Spanish, giving U.S. soccer fans the opportunity to score a goal while watching the commercial. The ad will run on Sundays during the Telefutura broadcast of Major League Soccer games.

La Opinión announced its 2nd annual Mujeres Destacadas (Exceptional Women) recognition and awards ceremony to be held at the Cathedral Plaza in downtown Los Angeles on Thursday, March 27, 2008.

The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.

For the second consecutive year Alma DDB in collaboration with DDB Worldwide is partnering with ihaveanidea, advertising’s intellectual archive, to stage Portfolio Night, the ad industry’s only global portfolio review and recruitment event.

Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets.

The promotion is in 11 major Hispanic markets where retailers will award consumers with custom-designed t-shirts and passes to screenings of the movie in advance of the general release on March 19th of Same Moon (La Misma Luna).