Even now, after digital media and technology have permeated businesses at every level, they continue to create fundamentally new challenges in the crisis and risk management field. Edelman’s 2021 Connected Crisis Study sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.

In our "Industry Spotlight Series", we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media.  We will continue to highlight our great industry executives in this series, asking them key questions about the business.  Enjoy.

You need to organize and communicate your public relations activities and events.

Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.

Science Applications International Corp. announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications.

The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.

Propel's survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is "likely much lower," a Propel executive tells us.

PR Industry veteran Andy Checo has ended his six-year stint at Havas FORMULATIN and joined Miami-based BODEN .

Today, our research shows a change in attitude, as consumers believe they have the power to force brands to change (63 percent) and want to exert that power on brands to make society better (78 percent). The deeper dependence on brands forged in the pandemic has made trust an essential purchase consideration, nearly equal to quality and value.

Have you considered using a PR firm to boost your agency’s profile and generate interest from potential clients? When does a creative shop genuinely need to hire a full-time PR staffer or firm? When do they not? Understanding the difference can help your agency capitalize on its opportunities and avoid misspent resources.  By Mark Duval - The Duval Partnership

Lopez Negrete Communications has been awarded two of the nation’s most prestigious public relations honors: a Silver Anvil in the Content Marketing for Government category and a Bronze Anvil in the Creative Tactics category as a result of their “YES! to Census 2020” campaign and murals created for the City of Houston and Harris County.

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer's toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p