Public Relations
57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
Why Integrated PR Campaign Management is No Longer Optional
A fast-paced and increasingly fragmented media landscape has resulted in audiences consuming content across a variety of devices, channels and platforms, from traditional news outlets to social media, branded editorial content and beyond. This diversification has caused audience attention to become scattered, making it challenging for communicators to reach them with a more traditional approach, like a single press release.
Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. By Tristan Waldvogel
When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line. [PODCAST]
When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line.
Celebrating Hispanic Culture in a Divided Landscape: The Role of Public Relations Professionals
As a Puerto Rican, I carry my culture with me wherever I go (I will always be Puerto Rican first!). To me, it is more than an identity, it is a rhythm, a resilience, and a celebration of community that cannot be silenced. Recently, I had the privilege of experiencing Bad Bunny’s residency in Puerto Rico, an event that was not only musically powerful but also deeply cultural. It was a space filled with love, pride, and unapologetic expressions of who we are as a people. His artistry has become more than entertainment; it has become a cultural movement. By Elizabeth Domenech - Vice President of Public Relations | Award-Winning PR Strategist | Driving Media Impact, Thought Leadership & Nonprofit Visibility
PRSA-LA Honors Stephen Chavez as Public Relations Professional of the Year
The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named Stephen Chavez, CEO of ChavezPR, as its Public Relations Professional of the Year, one of the organization’s most prestigious honors. Established in 1964, the award is presented annually at PRSA-LA’s PRism Awards to recognize distinguished service and outstanding career achievements.
Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing
“Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with a local launch at Larkin Community Hospital Palm Springs Campus, while continuing to highlight nurses and communities nationwide.
The press release used to be the golden ticket.
The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. By Isabella Maldonado
PRSA-LA HONORS PR TRAILBLAZERS ADVANCING INCLUSION AT 7TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens.
d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity
résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to translate cultural insights into business impact—and expands that vision across earned, social, and influencer-driven channels. The new practice will lead with a culture-first approach, and a platform-first mindset helping clients tell more resonant stories in real time, across communities and in the constantly-changing rich landscape of cross-cultural intersections.
The CEO’s role as chief storyteller
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.
Why Are Press Releases Important and Still Relevant?
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press releases are important and how to leverage them for maximum impact.
Words Have Weight: The Public Relations Breakdown Behind Chicharito’s Viral Moment
When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility. By Andrea Gomez - Bilingual PR & Media Strategist
Cultivating and Committing to Cultural Competence
In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. By Daisy Cabrera
d expósito & Partners celebrates its 20th Anniversary with the slogan “Let’s dex!”
With a balanced mix of joy, pride and reflection, d expósito & Partners is celebrating its 20th Anniversary. “It may sound like a big deal but what really counts is the human journey, and the greatest celebration comes from brands breaking barriers and transcending the ordinary,” says the co-founder of the agency also known as dex, Daisy Expósito-Ulla, Chairman/CEO. Founded back in 2005, on what some remember as a festive “5 de mayo,” it all happened after Expósito-Ulla had left the iconic The Bravo Group, the Young & Rubicam/WPP agency she had helped rise to the top, surpassing all standards of measurement in the Multicultural field. Within two years of unburdening herself from her restrictive non-compete obligations, she along with her husband, award-winning filmmaker Jorge Ulla, acquired a major stake in CMS Partners, an ad shop created by some of her current and former colleagues, Gloria Constanza, Fernando Fernández, Mary Miqueli and Catalina Saldarriaga. But has it been easy?
Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue
Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy.
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media.
Republica Havas Named “Miami Agency of the Year 2025” by The Drum
Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond.
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
