Public Relations
The CEO’s role as chief storyteller
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.
Why Are Press Releases Important and Still Relevant?
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press releases are important and how to leverage them for maximum impact.
Words Have Weight: The Public Relations Breakdown Behind Chicharito’s Viral Moment
When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility. By Andrea Gomez - Bilingual PR & Media Strategist
Cultivating and Committing to Cultural Competence
In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. By Daisy Cabrera
d expósito & Partners celebrates its 20th Anniversary with the slogan “Let’s dex!”
With a balanced mix of joy, pride and reflection, d expósito & Partners is celebrating its 20th Anniversary. “It may sound like a big deal but what really counts is the human journey, and the greatest celebration comes from brands breaking barriers and transcending the ordinary,” says the co-founder of the agency also known as dex, Daisy Expósito-Ulla, Chairman/CEO. Founded back in 2005, on what some remember as a festive “5 de mayo,” it all happened after Expósito-Ulla had left the iconic The Bravo Group, the Young & Rubicam/WPP agency she had helped rise to the top, surpassing all standards of measurement in the Multicultural field. Within two years of unburdening herself from her restrictive non-compete obligations, she along with her husband, award-winning filmmaker Jorge Ulla, acquired a major stake in CMS Partners, an ad shop created by some of her current and former colleagues, Gloria Constanza, Fernando Fernández, Mary Miqueli and Catalina Saldarriaga. But has it been easy?
Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue
Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy.
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media.
Republica Havas Named “Miami Agency of the Year 2025” by The Drum
Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond.
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
Influence and Content: How Brands Can Tap into Passion and Relevance
If you're an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven't been paying attention. Literally.
PR, Communications, and Marketing walk into a school…
By Marci Orr - Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations
- PR, Communications, and Marketing walk into a school…
- PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school day into front-page news.
- Communications updates the website, sends out a clear message about the snow day plan, and makes sure every staff member knows how to answer, “When’s graduation?”
Owned Media Strategy in 2025: Tips, Trends & Tactics
Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let's explore how you can build an owned media program that drives real business results.
USC Center for Public Relations’ Global Communication Report uncovers key industry shifts and generational divides
The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
Earned Media Strategy in 2025: Tips, Trends & Tactics [INSIGHTS]
As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences. In fact, in the 2025 Comms Report, 30% of PR professionals say they’re relying more on earned media than last year. Smart brands are also rethinking their earned media strategy to stay ahead in a landscape shaped by artificial intelligence (AI), social proof and changing consumer behavior. Understanding the latest earned media trends and tactics can help you boost visibility and drive real results.
HMC Honors AT&T with the 2025 Marketer of The Year Award
The Hispanic Marketing Council (HMC) has honored AT&T with the prestigious 2025 HMC Marketer of the Year Award. This recognition places AT&T among an elite group of brands that have demonstrated a strong commitment to multicultural marketing and engagement. AVP, Corporate & Brand Advertising Lianne Sinclair will accept the award at HMC’s Annual Summit on April 8 in New York City.
The Drum’s World Creative Rankings 2025
Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and industry impact.
Hispanic Public Relations Association announces 2025-2027 Board of Directors
The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors.
Isabel Bucaram Launches PerfectLink Media
Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.
The Spanish Language: A Gateway to Our Shared American Heritage and Global Future
In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message to millions of Americans and international stakeholders. Spanish is not just a language of history—it is a vital engine for cultural, economic, and international growth, and ignoring its significance undermines one of America’s most valuable assets. By Gabriela Alcántara-Díaz
