By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young model Kendall Jenner offers a Pepsi to a police officer among a line of riot officers. When he cracks open the Pepsi, all those multicultural millennials cheer and embrace. Because the sound of a Pepsi can opening apparently solves everything – racism, homophobia, gender inequality, maybe something else – and it even turns a self-absorbed model into a leader in the fight for… um… peace, hope, and beautiful models? By David Morse, President and CEO of New American Dimensions
Public Relations
Teaching the World to Jeer in Perfect Harmony
(add)ventures and Prism Group, Inc. join in a Strategic Alliance
(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.
De Cordoba named Senior Director at Burson Latino
Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
The GenZennial, an Influential Blend of Two Generations
Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.
Republica wins at Addys
Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.
Cordero named VP, US Hispanic Media at Havas Edge
Havas Edge announced the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Elasticity Multicultural launches
Integrated communications firm Elasticity today unveiled Elasticity Multicultural, a new practice group led by Alejandro “Alex” Duplan.
Hispanic Public Relations Association announces 2017 National Board of Directors
The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.
Cortés named SVP of Strategy Development at Comunicad, LLC
Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.
Gallegos creates United Collective
John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.
Chic Influence tapped as AOR for Reina Rebelde
Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media
Fernandez named U.S. CEO of Burson-Marsteller
Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.
Mercedes named EVP & Chief Communications Officer at Univision Communications Inc.
Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.
The CC Shop launches
Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop
What Publishers Want From Your PR Pitches [INSIGHT]
Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers. This is what we found.
The Graffter: out-of-home meets mobile.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Last week I elaborated on the awkward way some people offer me money to plug their faux-news, products &/or services in my weekly op-ed.
- I repeat: there are other legit ways to promote your wares properly, possibly with much better results & ROI than clumsy make-believe journalism.
- Just call me and we’ll discuss.
- As you can imagine, I also receive tons of press releases all the time.
- Lots and lots.
- In the majority of cases, said PR efforts are shotgun approaches blasted wholesale to every single publication in America and beyond.
- No news new there.
- Most go utterly ignored.
Allied Integrated Marketing’s Multicultural Practices launches Allied Pride
Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
Masters of earned media. Exhibit A: President-elect Trump.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- “In the future, marketing will be like sex: only losers will pay for it.”
- The line is not mine.
- It was coined by the great adman Jon Bond.
- It is a bit vulgar, yes.
Santa Cruz Communications celebrates 15 year anniversary
Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries