Public Relations

Edelman Miami is expanding its U.S. Hispanic team with the integration of Yazmine Esparza as Senior Account Supervisor of Miami’s Corporate practice.

The Allen Lewis Agency (TALA), a metro Detroit-based public relations, marketing and events agency, announced that it has been hired to lead all of Nissan North America Inc.’s multicultural public relations efforts in the United States.

PACO Collective announced it will be providing public relations, strategy, content development and community relations to the Chicago Bears to help drive Hispanic fan avidity and engagement within the Hispanic community.

The notion of cross-screen media is well-heeled by now. There are different names for it. “People-based” is good, since that would make it “consumer-centric.”  A “single view of the consumer” works, too. 

Edelman announced that Milton Lebron has joined the firm’s Miami office to develop the U.S. Hispanic creative and digital portfolio.

Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.

Holly McGavock has joined Edelman VP Planning, Corporate & Public Affairs.  Prior to joining Edelman, Ms. McGavock was Planning Director at Grey Group and Director of Planning at Wing in New York.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.

PMK•BNC announced its new multicultural practice, VOCES. The agency has appointed industry veteran Willy Villarreal as Vice President to lead the new business unit.

Balsera Communications and Tandem of Argentina announced their affiliation agreement to provide joint communications, public affairs and market development services to businesses, non-profits and local, state and federal governments in the United States and Argentina.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second.

It takes a special kind of person to be successful in business-to-business (B2B) public relations. They need to be ambitious, excited at the prospect of understanding how companies operate, detail-oriented, creative and (in agencies at least) highly organised and efficient.  By Heather Baker, @TopLineFounder

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?