Public Relations

The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

Uber chose Newlink Communications to work collaboratively in its communication strategy for the Latin America region.

Edelman revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content, consumers equally trust content creators, distributors and brands (72 percent trust traditional cable networks; 73 percent trust traditional broadcast networks; 74 percent trust online video streaming platforms; 75 percent trust companies whose products they buy).

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.

Miami based Schwartz Media Strategies has named Katherine Doble as Director of Digital Media and Branding. 

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

Santa Cruz Communications has been selected by TELEMUNDO as the agency or record for the first edition of the “Latin American Music Awards,” the Latin version of the renowned “American Music Awards” (AMAs).

Michael Farmer, who has been consulting for advertising agencies for 25 years, sees the industry trapped between “fee-cutting clients and profit-hungry owners.” Its woeful state, he believes, can only be reversed by intrepid agency CEOs overturning the current agency culture by tracking workloads to better negotiate fees, repositioning their raison d’être from “big ideas” to “results,” and instilling a strong sense of accountability throughout their organizations.

Independent boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 after 14 years of providing advertising and experiential marketing services, focused on, but not limited to, the Hispanic market.

Burson-Marsteller has selected Miami Dade College’s (MDC) School of Entertainment & Design Technology (SEDT) as its partner to complement the capabilities of its Florida-based team by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources.

Edelman announced Carlos Correcha-Price as general manager of its Miami office, effective immediately.

Andy Checo has been named a Director of Havas FormuLatin in NYC.

Brandstyle Communications announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque.

Burson-Marsteller announced the launch of the Burson-Marsteller Cuba Specialty Team

Bilingual multicultural marketing communications professional Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront.

Unlimited vacation days? On site dry cleaning? Nap pods? While those may have been unheard of a few decades ago, today’s professionals are benefiting from ever increasing office perks and benefits in a bid for companies to attract top talent, meet growing work-life balance demands, and adapt to workplace flexibility provided through technology.

Big Voice Communications (BVC), a woman-owned, independent public relations agency known for its strategic, multichannel strategies, is celebrating its 10-year anniversary this month.

Creative Civilization – An Aguilar/Girard Agency, has been recognized with 11 Del Oro Awards, including “Best of Category” honors, from the Public Relations Society of America (PRSA) in San Antonio, bringing the total awards for the agency to 26 in 2015 – including two national Telly Awards, recognizing the Agency’s television advertising campaigns, and 13 ADDY® Awards from the American Advertising Federation (AAF) of San Antonio.

The Hispanic Public Relations Association (HPRA) unveiled the findings of its first ‘State of Hispanic PR’ industry survey. The survey, conducted in partnership AHAA: The Voice of Hispanic Marketing, aimed to measure the opinion of industry professionals in order to tailor and develop programming to address specific needs or shortcomings. 

Burson-Marsteller announced Jorge Ortega has joined the company as Executive Vice President and Managing Director of the agency’s Miami office, which serves the Florida market and is the headquarters for Burson-Marsteller’s Latin America regional business.