Public Relations

The Hispanic Public Relations Association (HPRA) unveiled the findings of its first ‘State of Hispanic PR’ industry survey. The survey, conducted in partnership AHAA: The Voice of Hispanic Marketing, aimed to measure the opinion of industry professionals in order to tailor and develop programming to address specific needs or shortcomings. 

Burson-Marsteller announced Jorge Ortega has joined the company as Executive Vice President and Managing Director of the agency’s Miami office, which serves the Florida market and is the headquarters for Burson-Marsteller’s Latin America regional business.

In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference  accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.

So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks?   What do you think?

Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.

Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.

According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.

Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.

Ogilvy Public Relations (Ogilvy PR) announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice.

You’d assume that people who create media for a living would know how to present a positive image of themselves to the media. Clearly, that’s not always the case. I do a lot of media training with my clients, and I’d say the Sony execs could have used a touch-up on their message-delivery skills. And if other entertainment companies are smart, they’re booking media-training sessions for their executives as we speak.

TV personality, Celebrity Home Decor and Lifestyle Expert Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.

Havas announced the acquisition of Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic communications, public relations, experiential, Latino, and experiential marketing.

The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 

República was recognized by the Hispanic Public Relations Association (HPRA) and presented with a 2014 National ¡BRAVO! Award, singling out the agency’s initiative for client Goya Foods, “Goya’s World of Flavor,” as the best “Integrated Marketing Campaign of the Year.”

The one hundred top PR companies have been named by toppragencies.com for the month of October 2014.

With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations.

Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news.

A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also clearly demonstrates that the public’s feelings about the advertiser itself determines the success of this type of native advertising. Criteria such as brand familiarity and trust (81%), as well as subject matter expertise (82%), were identified as critical in driving news reading consumers’ interest in sponsored content.