Public Relations
d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media
d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.
Entre Mujeres LIVE! Wins its First Marketing & Communications Recognition at the 2024 Bravo Awards
Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami.
Michelle Cobas joins MEL as Managing Director, Chief Growth Officer
MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer.
Tapping the Trillion-Dollar Latino Market: A Roadmap to Build Trust for Corporate America
Latinos often take center stage during U.S. presidential election years, recognized as a critical voting bloc with the power to shape the nation's future. With over 36 million projected eligible voters, the race to win the Hispanic vote is more urgent than ever. But this community has proven to be incredibly influential beyond politics, driving progress across all institutions, particularly business. Leaders of all institutions and organizations looking for sustained growth and influence must prioritize building and strengthening their relationships with Latinos. The 2024 Edelman Trust Barometer Special Report: Business and Racial Justice highlights how crucial it is for communities to feel seen and elevated. The data shows that people are 24 points more likely to trust businesses that serve the needs of their racial community well. However, only 45% of Hispanic/Latino respondents in the U.S. feel that businesses truly understand their experiences and are committed to their growth. By Carolina Rincón Sato, SVP, Multicultural Brand.
CHAVEZPR wins Best Corporate/Business Multicultural PR Campaign at 2024 PRSA-LA PRISM AWARDS
ChavezPR, based in Los Angeles, has been honored with the PRism Award from the Public Relations Society of America, Los Angeles Chapter for Best Multicultural Communications Campaign of the Year, Corporate/Business for its work on behalf of Northgate González Market.
Why Joining the Pro-Voting Movement is Good for Your Business
Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: how is your company or agency approaching the topic of voting when it comes to your employees and/or consumers?
PR Veteran ROBERT ALANIZ honored with 2025 Juntos award for Community Service
Robert Alaniz, CEO and Chief Media Strategist at Milagros Media Strategies, received the esteemed JUNTOS Award for community service from Northgate González Market, a leading Hispanic-owned grocery chain in Southern California. Alaniz was one of twelve honorees recognized during a private ceremony at the company's corporate headquarters.
Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!
Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain. FELICIDADES de HispanicAd
Microsoft selects BODEN Agency as PR AOR for Hispanics
BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company's Multicultural Communications team. BODEN will support Microsoft's Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.
Lopez Negrete Communications launches Influencer Proprietary Tool with Call to Action for Bilingual and Bicultural Creators to Join
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators.
REPUBLICA HAVAS expands with New Appointments
Republica Havas announced the appointments of three executives to lead the agency's continued expansion into Havas' North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with Republica Havas Health.
ANA New Marketing Ethics Code Essential to Consumer Trust
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds of consumer complaints about marketing each year — and most are easily remedied through best practices and common solutions.
Boden named PR AOR of L’ATTITUDE
BODEN has been appointed as the Public Relations Agency of Record for L'ATTITUDE, a business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L'ATTITUDE in its efforts aimed at educating and inspiring top business leaders across the country about the massive economic transformation that is being fueled by U.S. Latinos.
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
Chavez appointed to the National Board of the PRSA Foundation
The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction.
Defending Your Brand: Expert Strategies for Handling Negative Press
The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign's key messages argued, "You know full well a vow of celibacy is not the answer." The ads turned out to be very engaging, but in a way, Bumble did not seemingly anticipate nor initially welcome the response they received. The ads triggered a flood of negative press that suggested the company had "sneered at celibacy as an alternative to dating." Media outlets also reported that brand sentiment for Bumble had plummeted "following outrage over anti-celibacy ads."
2024 State of the Media [REPORT]
The findings reveal actionable insight into what PR professionals can say and do to win favor with journalists, secure more earned media coverage, and build long-lasting, mutually beneficial relationships with media professionals.
Agency Compensation Models: It’s About Time
The advertising industry has long wrestled with the challenge of determining the optimal manner and level of compensation between advertisers and their agency partners.
Unveiling Insights: Marketing Industry Learnings from the Possible Miami Event
From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com
