Agile Marketing: The Perfect Marketer Is Over

By Cord Silverstein

In today’s fast-paced digital landscape, we challenge marketers to deliver near-perfect results by maximizing our campaign’s return on investment (ROI). The constant pressure to produce exceptional outcomes has limited marketers’ ability to experiment, learn, and grow; thus ultimately constraining our potential.

Many marketers are looking for opportunities on how they can run better, smarter, and faster. The weight of mind-numbing approval processes, large silos built across organizations, and the lack of transparency and accountability are all causing long campaign development times and pushing marketers to be more and more conservative. This “perfect marketer” is an unsustainable process and mindset.

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Courtesy of Association of National Advertisers