Aha Radio integrates Univision’s Uforia Digital Music Service
January 7, 2014
Aha Radio service has partnered with Univision Radio to integrate more 65 radio stations from the Uforia digital music service into Aha-enabled vehicles and mobile apps. This partnership represents a continuing effort by Univision Radio to provide Hispanic audiences with high-quality content across all its platforms. For Aha, this is another step to further expand its content offerings and specifically, to provide high-quality content to Hispanic audiences in the U.S.
The integration of Univision Radio’s top radio stations and digital channels into the Aha platform essentially delivers the breadth of content from Uforia’s digital music service into the connected car, offering drivers across the globe exclusive genre channels not available on broadcast radio and specially curated by Univision Radio programmers including: “Kumbiazo,” “El Sancho,” “Planeta Rock,” among others. The breadth of Hispanic content will be delivered to over two million Aha-enabled vehicles and mobile app users. The Aha Radio mobile app is integrated into more than 50 car models of 14 leading automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota.
“This new partnership with Aha Radio helps us continue to serve and reach our listeners in new and meaningful ways,” said Jose Valle, president of Univision Radio. “The growth of digital music and our Uforia app is driven by our ability to offer our listeners the music they want, wherever they are, regardless of platform.”