AHAA 2003 Interactive Training Courses.
February 4, 2003
The Association of Hispanic Advertising Agencies (AHAA) announced the second year of the AHAA Interactive Training Courses. AHAA in conjunction with AOL Latino, Yahoo en Español, Terra Lycos, StarMedia, LaOpinion, comScore Networks, and Communitá, Inc., will present a series of training courses on how agencies can incorporate the interactive segment into their media plans.
The training courses will provide media buyers, planners and account managers with the tools, metrics and know how to successfully build and execute winning and integrated strategies for their clients.
Open to all AHAA members at no charge, the interactive series will address a variety of topics such as:
+updated U.S. Hispanic online research
+how to integrate online into existing or planned client advertising
+strategies
+case studies in key segments (automotive, financial services & CPG)
+that showcase the most up-to-the-minute creative concepts, ad tracking
+methodologies and ROI measurement tools
The series will be presented by Communitá, Inc. consultants during a five city tour that includes Los Angeles/Orange County, Miami, New York, San Antonio and Dallas.
For more information at http://www.ahaa.org
