Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.
The credibility of digital influencers in today’s market will continue to rise. This means selecting the right influencer who can create a sense of community and trust with consumers within a brand is imperative. Two-time Emmy Award winner investigative journalist Raul Garcia moderates this crucial session. Included in the panel are the following digital influencer heavyweights:
- Luis Balaguer – @latinwe @luisbalaguer The founder and visionary behind Latin World Entertainment (LatinWE), the premier Hispanic talent management company in the U.S., Luis was an early user of social media. In these burgeoning years, Luis saw the potential to use digital platforms to reach fans directly, creating new revenue sources for his clients. He successfully launched several ventures reaching more than 300 million subscribers through CNET en Español, and the Spanish-language channel NuevOn on YouTube. Luis has been recognized by the New York Times and Forbes as an evangelist of Hispanic talent and was voted one of the “25 Most Powerful and Influential Hispanics” by Hispanic Magazine.
- Juan Pablo Zurita – @eljuanpazurita As the #1 Vine and Snapchat personality in Latin America, Juan Pablo found he had a creative knack for producing media. He garnered one million YouTube subscribers within six months of launching his channel, giving him a total Social Media following of over 7.39M. Juan Pablo won “Viner of the Year” at the 2015 MTV Millennial Awards and currently produces and stars in his own web series.
- Ariadna Gutierrez – @gutierrezary Crowned Miss Colombia 2014, Ariadna became one of the most recognized beauty queens in the world when host, Steve Harvey, accidentally announced her as the winner of the 2015 Miss Universe Pageant. This moment sent a shock through social media and trended cross-channel worldwide making Ariadna a household name. Since then, she has been interviewed by some of the biggest news outlets including Univision News, Telemundo’s Al Rojo Vivo, and The TODAY Show. She has graced the cover of Cosmopolitan Mexico, Hola Colombia, and TV y Novelas, and in mid-January, she went on The Steve Harvey Show where her presence gave the show its highest ratings ever.
Digital advertising seamlessly integrated into the self-made brands of these influencers is just one of many elements that are changing the marketing landscape with unprecedented speed. The 2016 AHAA Annual Conference will focus on these rapidly evolving paradigm shifts with its theme, AHAA 20/20: The Future in Focus. Presentations on demographic disruption, native advertising, ad blocking, and digital advertising fraud will be ripe with insights into a new marketing sphere. Combined with a strong roster of C-suite leaders and futurists to arm attendees with innovative strategies, the 2016 AHAA Annual Conference cannot be missed.