AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami

This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.

In addition, the conference will culminate with the first-ever USH Idea Awards, presented by AHAA honoring the best and brightest creative content in the industry . It also will also feature the annual HispanicAd.com Account Planning Excelencia (HAPE), Media Planning Excelencia (HMPE) Awards and Executive of the Year Awards.

At AHAA’s Annual Conference, attendees will hear from the top brass of companies that understand the value in consistently allocating a healthy percentage of their budgets to Hispanic initiatives and that utilize a total market approach with multicultural at its core. The theme “Listen Up!” is important for Hispanic marketers of all disciplines who collaborate with their brand teams to make multicultural strategies a success. The AHAA conference will feature programs on advertising, public relations, digital and mobile, developed in conjunction with the Interactive Advertising Bureau (IAB).

The conference will feature plenary speakers John Winsor, CEO of Victors and Spoils and Felix Palau, CMO of Tecate for Heineken USA, among many others.

“We chose the theme of ‘Listen Up!’ to underscore our need to listen to clients and bring new solutions and strategies,” said Roberto Orci, chair of AHAA and CEO of Acento. “This conference highlights the best practices from a client perspective and equips members with strategic applications to better serve their clients.”

For more information on the AHAA Annual Conference or to register, please visit http://ahaa.org/default.asp?contentID=19>. Details will be posted on February 6, 2012.

About AHAA: Headquartered in McLean, VA, AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Companies trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge. As the voice of the Hispanic marketing industry since its founding in 1996, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between brands and industry professionals.