AHAA: Interactive Training Course.
August 23, 2002
The Association of Hispanic Advertising Agencies (AHAA) announced the first-ever AHAA Interactive Training Course to help educate U.S. Hispanic agencies about the interactive segment. The training courses will include a variety of topics such as: online media strategy planning & buying and the integration of online programs into existing or planned client advertising strategies.
AHAA along with key sponsors including AOL Latino, Yahoo en Español, Terra Lycos, Batanga.com and comScore Networks, have partnered with Communitá, Inc., a U.S. Hispanic consulting firm, to develop and deliver a set of AHAA board-approved interactive training modules.
These interactive training modules will be similar in nature to the media strategy planning & buying programs that have been held in the past and provided to participating member agencies as a AHAA membership benefit.
The training sessions will be delivered in-person by Communitá, Inc. consultants during a five city tour that includes Los Angeles, Orange County, Miami, Dallas & San Antonio. The sessions are provided at no charge and will be open to all AHAA members.
For more information at http://www.ahaa.org
