AHAA: LA Siguiente Fase Conference September 11 – 14, 2003.

The Association of Hispanic Advertising Agencies has released their agenda for the September 2003 bi-annual conference. Peter Gruber, Founder & Chairman of Mandalay Entertainment will open the conference followed by key session on creative, agency management and diversity marketing. Additionally, the Ad Age and AHAA 5th Annual Creative Awards will be presented.

PRELIMINARY AGENDA

Thursday, September 11

9:30 am – 4:00 pm AHAA Board f Directors Meeting

Noon – 6:30 pm Registration Opens
Sponsor: La Opinion

6:30 pm- 9:00 pm Opening Reception – Welcome to LA
Join us as we kick-off our LA convention in true Hollywood style.

9:30 pm – 11 pm Post FIAP Party

Friday, September 12

8:15 am – 9:00 am “Buenos Días” Breakfast
Sponsor: Knight Ridder

9:00 am -9:15 am Welcome to LA!
Conference Welcome Aida Levitan, AHAA President Los Angeles Welcome Hector Orci, Conference Chair Monica Lozano, President & CEO, La Opinión

9:15 am -10:15 am Opening General Session – Understanding Success and Failure
Speaker: Peter Guber, Founder and Chairman, Mandalay Entertainment

Taking the full measure of success and embracing the lessons learned from failure lay the foundation to continue taking risks. How the power to succeed comes from within an organization. Employees are the first customers-if they believe in themselves, the product and the business, solutions will reveal themselves even in hard times.
Sponsor: Selecciones

10:15 am -10:30 am Coffee Break

10:30 am – 11:45 am Client Panel – “Vision of the Future”
Top guns of some of the leading Fortune 1000 corporations share their opinions on where Hispanic marketing is going.

11:45 am -Noon Presentation of the HispanicAd.com Ad Agency Executive and
Creative Director of the Year Awards
Sponsor: HispanicAd.com

Noon -1:30 pm Delegate Luncheon

1:30 pm-2:30 pm General Session: Diversity Panel – “The Industry Perspective”
Top industry leaders from the AAF, ANA, AAAA and the African American & Asian markets will give their perspective on the issues, challenges and opportunities we face.

2:30 pm – 2:45 pm Coffee Break
Sponsor: La Fabrica Films

2:45 pm – 3:45 pm Now That the Regulators are Watching, Are You?
The regulators are paying attention to the Hispanic market. More than ever, it is critical to gain a practical understanding of the legal, regulatory, legislative and industry-governing issues that we face in this ever-changing marketplace. Learn tools that will help you formulate effective legal compliance programs that are designed to prevent problems before they arise.

Speaker: Doug Wood, Hall, executive partner, Dickler, Kent, Goldstein & Wood

2:45 pm – 4:45 pm Flicking your Creative Switch
A fun, hands-on workshop with practical tools geared to developing better advertising ideas, faster.

Presenter: Vivek Kuchibhotla, managing director- Americas, Allsorts Habit Creation

3:45 pm – 4:45 pm What’s New in Mergers & Acquisitions?

7:00 pm – 10:00 pm Evening Reception
Sponsor: Univision Communications

Saturday, September 13

8:45 am – Noon Registration Sponsor: La Opinion
9:00 am – 9:30 am “Buenos Días” Breakfast
9:30 am -10:45 am The Impact of Online Creative on Hispanic Marketing ROI

10:45 am -11:00 am Coffee Break
Sponsor: Papel Media Network

11:00 am – Noon General Session: “The Intersection of Hispanic Marketing and English”
Spanish language vs. English language – how the language issue continues to change. What is the future landscape going to look like?

12:15 pm – 2:00 pm Delegate Luncheon
Sponsor: Terra Lycos Networks

2:00 pm – 6:00 pm Explore LA
Take a break in the afternoon and take advantage of some of the many attractions that the city of angels has to offer.

7:00 pm – 10:30 pm 5th Annual Ad Age Hispanic Creative Advertising Awards Gala
Join us in honoring the country’s best Hispanic-targeted advertising across television, radio, newspaper, magazine, out-of-home and interactive media.

Creative Awards Gala Sponsors: Telemundo, Delta Media, America Online

Sunday, September 14

Los Angeles Departures

To register online please visit AHAA’s website at http://www.ahaa.org