AHAA Responding to Challenges
March 17, 2012
In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan – CEO of HispanicAd.com last year challenged AHAA and the Industry with his opinion piece title “I Have High Hopes for AHAA”, with a call for renewed energy, fresh insights and smart collaboration between clients, media and agencies. We at the volunteer-led AHAA board agree with Gene.
By Roberto Orci – Chairman of AHAA
To read more CLICK on link below;
http://www.HispanicAd.com/blog/>
