From April 29th to May 1st, AHAA: The Voice of Hispanic Marketing will bring together the best of Hispanic marketing and creativity as part of the “Thinking Under the Influence” conference taking place at the Eden Roc Renaissance Hotel in Miami. Attendees will be treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole.
“The ‘Thinking Under the Influence’ Conference is gearing up to be a completely new experience,” said Roberto Orci, Chair of AHAA and CEO of Acento Advertising. “Attendees will be able to engage with speakers more closely than they ever have and will be able to readily react to the content as they interact with each other. ”
With dynamic and interactive sessions featuring the top trendsetters in the industry, AHAA will explore how this undercurrent of influence translates into the most effective cross-disciplinary marketing strategies of today.
The “Thinking Under the Influence” Conference also will feature partnerships with the Interactive Advertising Bureau (IAB), and Hispanic Public Relations Association (HPRA) to bring compelling content in shorter, more dynamic and interactive sessions.
To date, AHAA has confirmed WPP CEO Sir Martin Sorrell and Hanna Rosin, author of The End of Men… And The Rise of Women, as keynote speakers. The conference will feature sessions on sports marketing, fashion, food, technology and music in addition to a series of point/counterpoint sessions, including:
o Blurring the lines between mainstream and Hispanic: This session focuses on how cross-cultural work is becoming the new “general market,” particularly among younger-focused brands. Are we on the precipice of a huge shift in the marketing world?
o Red vs. Blue Approaches to the Hispanic Market – A parable for the future of Hispanic Marketing: This political session focuses on the influence of the Hispanic vote and the strategies and tools Democrats and Republicans need to win them over.
o The Right Balance of Media: Have our agencies and our media strategies kept pace with the changing market? Have our media companies kept pace with market demands? This session explores how to keep ahead of demographic shifts and explosion of new media.
“This year, we will be delivering powerful content that speaks to how Hispanics are driving change from Wall Street to Main Street – and that will impact major business decisions moving forward,” added Orci. “With everyone looking for a piece of the Latino pie, now is the time to explore the intersection of the Hispanic impact on American culture with our work as marketers, how these colliding influences not only impact our Hispanic work but inspire the population at large, creating new opportunities for all.”
To register for the conference, please visit <http://ahaa.org>