AHAA unanimously agrees to support Spanish Radio Broadcasters in their fight with Arbitron.
July 25, 2008
Industry insiders have revealed that the Association of Hispanic Advertising Agencies after a rapid-fire conference call on Friday unanimously agreed to support and fight along with the Spanish Radio Association in their battle with Arbitron and their filing of the concerns and a need for an investigation into the potentially damaging research practices of Arbitron Radio Ratings.
Expect a formal release early next week.
