AI and the Future of Streaming Media Advertising
January 9, 2024
By Bill Stratton
A few months ago, Tom Hanks warned that his likeness had been used in an AI-generated advertisement without his permission, yet another powerful reminder of what AI can now do. This was clearly a misuse of the emerging technology. However, AI can also serve a more positive role for both streamers and brands, providing powerful new ways to engage audiences and improve advertising performance.
To read more, CLICK HERE.
Courtesy of The Association Of National Advertisers
