AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy

By Eric Mayhew

As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.

Digital advertisers have a unique opportunity to become vastly more efficient and strategic as AI’s capabilities continue to advance — but it shouldn’t be at the expense of safely rolling out these advancements. Now more than ever, it’s critical for those in the digital advertising industry — and beyond — to consider how to become a fixture within this pivotal time in history in a way that is constructive — and not detrimental — to our industry and the broader global society.

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Courtesy of Association of National Advertisers