Al Borde Newspaper Goes National.
July 2, 2005
Al Borde, the only Latin Alternative Entertainment Newspaper in L.A., expands its coverage and goes national. This unofficial launch started July 14th with the latest issue and has been in the making with the new “GREAT ANYWHERE – Toilet Man” Campaign. The almost famous toilet-man t-shirts and stickers have created a buzz among the young and trendy 18-35 Hispanic audience for the past 2 months. Al Borde really is Great Anywhere!
Al Borde is now available in 16 different cities across the US through Tower Records and Ritmo Latino Music Stores. These cities include the New York/New Jersey area, Miami/Ft. Lauderdale area, San Francisco/Okland/San Jose area, Chicago, Houston, Dallas, Phoenix, San Diego, Sacramento, Fresno, Washington D.C., Denver, Philadelphia, Las Vegas, Reno and of course Los Angeles.
Currently Al Borde is finalizing partnerships with Borders Book Stores and Sam Ash Music Centers for a bigger distribution network. The official launch will take place once all these units are in place and distribution reaches 60,000 to 100,000 copies nationwide.
