al Punto’s Promotion Division Grows.

al Punto Advertising & Promotion added the Southern California Pepsi Bottling Group to its growing roster of strategic sales promotion accounts. The agency’s work will begin immediately, supporting Hispanic activities behind Pepsi Bottling Group’s large beverage portfolio.

“We have a tremendous opportunity to grow our brands with Hispanic consumers in Southern California. Directly reaching these consumers will be the key to our success. We are confident al Punto’s knowledge of the So Cal market and their experience in developing creative programs for Hispanic consumers will be the foundation of our winning partnership,” stated David Orr, Director of Field Marketing.

“We are thrilled to be Pepsi’s Hispanic promotion agency,” said Peggy Goff, Co-President of al Punto, “I worked on the Pepsi business in the early years of my career in Hispanic marketing, and so I know first-hand the challenges and rewards that this dynamic account can bring to al Punto. We plan to do great work for them.”

“It’s a natural fit to our portfolio,” said Eduardo Bottger, Co-President and Executive Creative Director, “We wanted a beverage category brand, and the personality of Pepsi, their product innovations, and their integrated marketing approach is organic to al Punto.”