Alcantara-Diaz – Executive VP @ IAC Group.

Gabriela Alcantara-Diaz has been promoted to Executive Vice President of The IAC Group, a marketing communications firm specializing in the Hispanic market. The announcement was made by Ana Maria Fernandez Haar, Chairman and CEO.

“Today’s competitive marketing environment calls for innovative approaches in order to succeed in the ethnic marketplace”, said Alcantara-Diaz.

She was the Senior Vice President, and Director of Client Services for The IAC Group where she has been in account management since 1987. In addition to spearheading strategic planning and brand positioning initiatives, she has also won numerous awards as producer and director of television commercials, PSAs and promotional videos.

During her tenure, she has played a pivotal role in effectively targeting Hispanic consumers for a host of companies including BellSouth Mobility/Cingular Wireless, Publix Super Markets, Aspire VISA, Schieffelin & Somerset, Pfizer Pharmaceuticals, Mercy Hospital and The Taubman Company Shopping Centers. Her vast experience in different market scenarios has provided her with a deep understanding of the influential Hispanic consumer market.

Prior to joining IAC, she worked in the City of Miami’s Public Affairs Department and in the Marketing Division of Carnival Cruise Lines.