Alejandra Guzman’s 2004 Lipstick Tour.

The “queen of Latin rock” has a new album -Lipstick- which starts her crossover move with English language material. The California/West tour will touch 18 markets and started this last weekend in Palm Springs, Los Angeles (Pico Rivera Sports Arena), and Las Vegas.

JEEP will be present at all concerts with a welcome booth, premiums, a “JEEP tattoo” for visitors, vehicle displays, and merchandise. JEEP is also running a high energy video of its vehicles with a new Alejandra Guzman song as the music track, in all venues prior to the concerts.

In addition, JEEP will also be giving away “Alejandra Guzman’s Jeep”: a Wrangler wrapped specifically for the artist and used by La Guzman during the tour. The giveaway will take place in October 2004.

“This program provides high visibility for the JEEP brand as well as strategic and relevant way to connect with the younger Hispanic consumer” says Patricia Romero, California Marketing Manager for DaimlerChrysler’s West Business Center.

“Alejandra Guzman provides high quality music, high-energy performances, and is dedicated to her listeners; the connection with what Jeep offers as a vehicle is clear. It’s about offering long lasting, meaningful impressions by the Brand and we are doing just that with this effort” states Enrique R. Turegano, VP-Director for GlobalHue Irvine the agency that put this together.

The tour will be appearing throughout California and the west until November of this year.