The Houston Chronicle announced new leadership in the areas of Spanish-language publishing, marketing and communications, naming Alejandro “Alex” Sanchez, as the general manager and publisher of La Voz.
Mr. Sanchez joins the Chronicle from the Dallas Morning News, where he served as general manager of communications and automotive and publisher of the Spanish-language publication Al Día, which became profitable for the first time under his leadership. An executive with more than 20 years of marketing and advertising experience, Sanchez previously served as VP/GM at LBI media, GM at Entravision Communications and VP/GM at Radio Unica.
“I am thrilled Alex will be joining our executive leadership media team,” said Houston Chronicle president John T. O’Loughlin. “His two decades of communications, marketing and sales leadership provide the solid foundation necessary for engaging one of the most dynamic and fastest growing communities in Houston and will help us dramatically step up marketing efforts as Houston‚s leading media group.”