Alex ‘El Genio’ Lucas Morning Show on KUNX & KKZZ.
July 22, 2013
AL & CM Broadcasting, a leading Hispanic Radio Network of U.S. Hispanic stations, today announced that its premier syndicated Morning Show and blockbuster personality, Alex “El Genio” Lucas Morning Show, has been picked up by two new affiliates, the highly popular “Radio Formula” KUNX 1520 AM in Oxnard/Ventura with superb reach from Santa Barbara to Los Angeles; and “Radio Formula KKZZ 1400 AM with outstanding reach from Santa Paula to Ventura!
Carlos Moncada, Chief Executive Officer for AL & CM Broadcasting commented, “I am thrilled and delighted that Alex Lucas can now be heard on Radio Formula KUNX and Radio Formula KKZZ – two premier Spanish stations that are highly respected in the California’s predominantly Hispanic community. We are happy to bring programming of this caliber to a greater number of people. Alex Lucas listeners are very loyal and his show typically drives up time spent listening—a metric that advertisers seek in today’s economy because it produces greatly increased retail activity. Alex Lucas is a proven ratings winner, and he is a natural fit for Radio Formula KUNX and Radio Formula KKZZ! We are truly blessed to be able to provide such a valuable and useful product to so many people. And in the process, we continue to produce outstanding results for our valued affiliates. It is with great pleasure that we make this announcement and welcome Radio Formula KUNX and Radio Formula KKZZ to the AL & CM Broadcasting family. We look forward to a bright and prosperous future together with this strategically important media partnership.”
Alex Lucas stated, “I am deeply honored to be the voice of the new Morning Show on Radio Formula KUNX and Radio Formula KKZZ, and I never want to lose touch with the people who have helped me become so successful. I will continue to embrace my fans and talk about issues that are important to their lives, and provide the best entertainment and value every day. I will work diligently to be a credit to my profession, and the great folks at AL & CM, and all our valued syndicated partners. The best part is having fun doing what I love to do! The people understand that, and they reward us with great ratings and results for advertisers.”