Alexi Lalas named Brand Ambassador for El Jimador.
January 27, 2012
El Jimado announced that former US soccer player Alexi Lalas as a brand ambassador. Lalas will make special appearances at select events throughout 2012 and will support the brand’s corporate social responsibility initiative.
“As a brand that values authenticity, el Jimador acknowledges the importance of working with someone who represents a genuine link to soccer,” said Jesus Ostos, tequilas brand marketing group manager. “Having an individual of Alexi’s profile represent el Jimador will serve as a huge asset for the brand as we expand our soccer platform and continue to grow our corporate social responsibility initiative.”
