Alfaro named Managing Director of WING

Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

Alfaro joins from Lopez Negrete Communications in Houston where she served as Managing Director, Brand Leadership since early 2012.  In this capacity, she oversaw a wide array of blue-chip clients including Walmart, which was named Multicultural Marketer of the Year by the Association of Hispanic Advertising Agencies.

Michael Houston said, “Sandra Alfaro is a highly respected leader in multicultural marketing and an outstanding addition to our team at Wing.  She will help us take Wing to the next level in its growth and creative development.”

Earlier in her career, Sandra Alfaro served as General Manager of RAMONA, the multicultural agency of Kirshenbaum Bond Senecal and Partners and as Managing Partner and Director of Account Management at The Vidal Partnership, both in New York.

Alfaro began her advertising career at Saatchi & Saatchi’s Hispanic agency, Conill, and worked at JWT.  She was named one of Advertising Age’s “Women to Watch.”