Alison Brod Public Relations creates Multicultural Division.

Alison Brod Public Relations announced its expansion with the launch of a multicultural division. The launch stems from the rapidly growing interest in culturally relevant communications from a diverse portfolio of Alison Brod Public Relations clients.

Maria J. Ramirez has been hired as Supervisor to lead the multicultural division for key beauty, lifestyle and fashion clients including L’Oreal Paris, SKYY Spirits, Guthy Renker and Old Navy. With a background in developing and implementing integrated communications programs, Maria has extensive knowledge of the multicultural landscape in addition to a comprehensive understanding of the unique needs of this marketplace.

Maria joins Alison Brod Public Relations from Edelman Worldwide, where she played an essential role in leading multicultural communications for clients such as Dove, Time Warner Cable and Pepsi. Prior to Edelman, Maria spearheaded public relations efforts for the Latin Music division at Rogers & Cowan where she worked closely with Hispanic top-tier artists such as Juanes, Ricky Martin, and Nelly Furtado.

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