All Media Should Become Performance Media

By Michael Jaconi

The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.

But are they really? And even if so, is that a bad thing?

The above assertions have been made so many times that we’ve all come to accept them as industry truth — and a negative one at that. But before we spend more time decrying Google’s planned third-party cookie deprecation and new privacy-focused legislation and policies, let’s pause to consider that maybe our industry is arriving at precisely the place we’ve been trying to get for decades now: a reality where all media can become performance media.

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Courtesy of Association of National Advertisers