All Media Should Become Performance Media
May 18, 2023
By Michael Jaconi
The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.
But are they really? And even if so, is that a bad thing?
The above assertions have been made so many times that we’ve all come to accept them as industry truth — and a negative one at that. But before we spend more time decrying Google’s planned third-party cookie deprecation and new privacy-focused legislation and policies, let’s pause to consider that maybe our industry is arriving at precisely the place we’ve been trying to get for decades now: a reality where all media can become performance media.
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Courtesy of Association of National Advertisers