Allianz Life Insurance Company of North America @ WING Latino.

WING Latino announced that it will handle all U.S. Hispanic marketing efforts for Allianz Life Insurance Company of North America Allianz Life. The campaign will launch in 2005 as part of a larger multicultural effort that targets insurance agents in Hispanic and Asian American and African American communities. Components of the campaign will include branding through B2B media vehicles, bilingual collateral materials, event marketing, educational seminars, and public relations.

“Allianz Life feels the time is right to speak directly to the Hispanic community. As this market grows, not only in size, but in its desire to better plan for the future, we think it’s only natural that the company should focus efforts to help Hispanics reach their financial goals,” said Baron Carr, Allianz Life vice president, multicultural marketing. “Allianz Life has the experience to become a trusted life-long financial partner to Hispanics, and through our partnership with WING Latino we are determined to make a successful connection.”

This year’s multicultural campaign will be the company’s first focused marketing effort towards Hispanic insurance agents.

“Allianz Life is quickly establishing itself as a leader in North America’s life insurance industry. By entering the Hispanic market now, the company is ensuring that their foothold in the industry remains steadfast and strong,” said Jackie Bird, President and CEO of WING Latino. “WING Latino is excited to be working alongside Allianz Life as they embark in what we see as a fruitful new venture.”