Allianz Life Insurance names Grupo PyR as Hispanic AOR.

Allianz Life has announced that New York-based marketing services firm Grupo PyR, LLC, has been named as Hispanic Agency of Record effective immediately. The firm will handle marketing strategy, media and public relations and community outreach for the U.S. Hispanic Market.

Says Rafael Gutierrez, Marketing Director – Multicultural, at Allianz Life, “Grupo PyR has shown a true understanding of the Hispanic Market and is well-equipped to handle all of our needs. With their experience and contacts in the industry we will be able to generate maximum leverage for our products and services”.

Says Sam Pagan, Partner Integrated Communications at Grupo PyR, “We are very fortunate to have a company of this caliber on our ever-growing client roster. We are totally focused on assisting Allianz Life expand on its messaging of helping people achieve long-term financial independence – especially Latinos”.

The account was previously handled by Wing Latino, a division of Grey Global Group.